Distracted Driving

Distracted Driving is Expensive

Distracted driving is expensive, dangerous, and even deadly.  Unfortunately, there are many distractions for your driver in their cab, including texting, taking calls, changing radio stations, eating lunch and others, which can lead to crashes within seconds.  Most drivers refuse to believe an accident will happen to them, because everyone believes they can safely multitask.  Part of running an efficient fleet is training your drivers to reduce distractions to zero, as they navigate the roads in an expensive company owned asset that is usually much heavier than most vehicles.  Using an in-cab camera solution with AI, such as V-Track Video, these tasks become easier to manage and train.  We have found several ways our customers have reduced distracted driving utilizing V-Track

  • Coaching Based on Risk Events

Driver coaching is a critical component of eliminating distracted driving.  V-Track offers AI capability that outlines specific risk behaviors by drivers.  These alerts are immediately sent to the cloud allowing fleet managers the opportunity to coach drivers with accuracy.  Training events also offer drivers a voice with instant event exoneration capability with management approval incase an incident can be explained.  In our experience, drivers will have a reduction in training events over time especially if they are incentivized to obtain a high safety score.  Having the ability to coach drivers based on specific events creates a more accurate culture of safety and more consistent driving behavior. 

  • Address Low Scores Proactively

Driver safety scores are based on percentages as defined by most client’s specific requirements and can also show a pass/fail metric.  Most of our clients that have incorporated driver scorecards into their safety program use this data for performance reviews and can address distracted driving early.  Often, performance improvement plans can be directly measured in any defined period, allowing for safety concerns to be addressed before the unthinkable may happen. 

  • Highlight Top Drivers to the Team and Reward Them

Every employee likes to be recognized for high achievement.  Gaining this recognition amongst peers creates motivation to perform at the top.  Our client partners have used this strategy and have received excellent results with drivers that may not have had desirable safety records in the past.  This data can also be used to offer drivers safety bonuses as the information is based on specific performance metrics and can be tracked over time to show upward or downward movement.

  • Gamify The Scores

Gamification is often used as a motivational method for employees and can be an effective driver tool to improve safety and efficiency in an enjoyable way.  Our V-Track Mobile application allows for drivers to see how their score ranks overall against other drivers on their team in real time.  During the day we find that drivers will keep up with their own performance to achieve a higher score.  Many of our client partners also offer prizes to top performers, which further motivates safe and efficient behavior.

Driver distractions are difficult to eliminate.  With a system like V-Track and consistent coaching, fleet managers and improve their overall safety record and created a safer driving environment.  Please contact us for more information on V-Track with V-Track Video.  We would be happy to share our experience and demonstrate our extensive capability.   

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